Privacy Policy

Last Revised: December 6, 2016

We at Launch Labs, Inc. dba Axiom Zen (“Axiom Zen,” “we,” or “us”) believe that your privacy is a fundamental right. We have written this privacy policy (this “Policy”) to reflect our values, and to clearly describe what information we collect from you when you use the Toby Chrome extension (“Toby”, the “Extension”) or the website (the “Site”), as well as how we protect and use that information. By using Toby or visiting the Site, you agree that we can collect, use, disclose, and process your information as described in this Policy. This Policy only applies to Toby and the Site, and not to any other websites, products or services you may be able to access or link to via Toby or the Site. We encourage you to read the privacy policies of any other websites you visit before providing your information to them.

While our values will not shift, our products and services will evolve over time, and this Policy will change to reflect that evolution. If we make changes, we will notify you by revising the date at the top of this Policy. In some cases, if we make significant changes, we may give you additional notice by adding a statement to our homepage, or by sending you an email notification. We encourage you to review this Policy periodically to stay informed about our practices.

Information Collection

Information We Don't Collect

Information We Do Collect

If you sign up for a Toby account we will, as part of providing Toby to you, store the names, labels, websites, and website metadata contained in your lists. We collect basic analytics and log information when you use Toby or access the Site. This sort of information may be collected from third-party providers like Mixpanel or Google Analytics, and includes, among other things, the type of device you use, access times, IP address, hardware model, operating system and version, and other unique device identifiers. Some of these third-party providers may place cookies - small data files stored on your hard drive or in device memory - on your browser or hard drive. Note that this Policy does not cover the use of cookies by such third parties. Most web browsers are set to accept cookies by default, but you can usually set your browser to remove or reject browser cookies. If you do choose to remove or reject cookies, however, your ability to use Toby might be affected.

Information Usage

What We Do With Information We Collect

We use the information we collect in the following ways:

We may share the information we collect with third parties who need to access it in order to do work on our behalf, including doing things like administering the Site or providing analytics services for us. We work hard to ensure that these third parties only access and use your information as necessary to perform their functions.

We will create aggregations and anonymizations that contain your information in a way which does not directly identify you. We may use and/or share those aggregations and anonymizations for a variety of purposes related to Toby, the Site, or our company and its business.

What We Don’t Do With Information We Collect

We do not share any information that directly identifies you with any third party, except in the following limited cases:

Information Processing

Depending on where you are located, your information may need to be transferred to different servers around the world as part of using Toby or accessing the Site. Since we are based in Canada, any information we collect is governed by Canadian law. You acknowledge that, as part of providing Toby and/or making the Site accessible to you, we may transfer your information to or maintain your information on computers located outside of your state, province, country, or other governmental jurisdiction, where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside of Canada and you choose to provide your information to us, you agree that we have the right to transfer your information to Canada and process it there. By using Toby or accessing the Site, or by otherwise providing any information to us, you consent to the processing and transfer of that information in and to Canada, the U.S., and other countries.

Information Security

We take safeguarding your information seriously. We will take reasonable administrative, physical, and electronic measures to help protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration or destruction. All that said, no method of transmitting or storing information over the Internet is completely secure. With that in mind, we cannot guarantee the absolute security of your information.

Our Policy Towards Children

Neither Toby nor the Site is intended for use by children under the age of 13. If you are the parent or guardian of a child under the age of 13 and you become aware that your child has provided personally identifiable information to us without your and their consent, contact us at If we become aware that a child under the age of 13 has provided us with their personally identifiable information, we will remove that information from our files.

Contact Us

By contacting us at, you can: