Sharing our tabs with you!
Toby Team
Mar 13, 2017
4 min read

It’s been 6 months and we’re still growing!
What an amazing journey for the Toby team, and we’re so glad to have you along. Today I’d like to take the time to talk about our vision for what Toby can be, and what it can do for you. Until now, Toby has been a simple tab manager. A tool where you store your read later lists, time stamped sessions, and “random stuff”. From talking to hundreds of users and replying back to thousands of emails a week, it dawned on us just how useful Toby is to you. Just take a look at some of these tiny love letters from other Toby fans.
I'm kind of in love w/ @TobyForTabs right now. It's really stopped me from losing a lot of links & organise workflow https://t.co/YS1nxhIufv
— Marc Quinn (@quantafire)
.@tobyfortabs is a game changer. Best organization app I’ve found recently 🙏🏻
— Charles LaCalle (@charleslacalle)
I'm a big proponent of the extension for Chrome called @TobyForTabs to help lessen the clutter and keep subject tabs in order. @ProductHunt pic.twitter.com/8HIV5KaDp5
— dp (@drewpeters)
With any new product the aim is to build an incredible company, and that’s exactly what we intend to do. We feel like there’s a gap within the team productivity space, and we have the vision to solve it. To help you understand this direction I’d like you to think about the way you work now. What does work look like? How has it changed in the last five years? What do you think work will be like in the next ten years?
Solutions such as Slack and Hipchat have brought order to the workplace by unifying chat, but you don’t work in chat threads, do you? You work in your browser. Think about the websites you visit on a daily basis to learn more about your industry, and the web apps you use to create documents, track leads, or build prototypes. How do you currently access them? Searching through Slack channels? Looking through old Google docs? Finding conversations nested inside of tasks in your project management app? This isn’t the way.
There are only two things the modern worker needs to get work done: a computer and the internet. But the massive wave of tools living in your browser means you always need too many tabs open, on too many windows. This was the original problem that Toby was set out to solve; help you organize your tabs so you can focus on important tasks. But as we grew, we’ve discovered the deeper value of Toby.
Collaborative workspaces
We’ve had account executives use Toby lists to replace their slide decks with live demos. HR and Recruitment use lists to research potential candidates. Customer support use lists for storing tickets and product knowledge resources. Project managers build dashboards for their road map. These usages surprised us in the best ways!
About 3 months ago, we started receiving emails from Toby users asking us to build sharing. One fan, for instance, told us they’d like to share a list of tabs with notes attached to their client to make collaboration more easier. That’s when we knew that Toby can be so much more than just store your read later lists. We can help you build a scalable workflow that works with any tool. Regardless if you use Google Docs, Dropbox Paper, Salesforce, or Hubspot, you can save it in Toby and build your workflow on top of it.
Not only that, in the near future you’ll be able to share your workflow with your team or any new hires. All within your browser, where you actually do your work, without logging into another desktop app and context-switching. It’s a seamless experience. Toby enables you to work the way you want, with any tools you choose. It’s simple, and it will change the way your teams work.
This month, we’re launching a closed beta to five pilot partners to test Toby sharing. We hope to expand this opportunity to other companies in the U.S. and Canada in April and May. Send us an email if you and your team would like to receive an invitation!